Toronto, ON June 15th, 2021 – Branding for your business is not just about the name or symbol of your company, if done correctly, branding can help raise awareness, boost company sales and make your business more memorable in the eyes of consumers.
According to a survey conducted in 2020, 33% of CMO’s consider brand strategy as a crucial marketing tool. Additionally, over half of small businesses in Canada see branding as a key technique in attracting new businesses as well as the overall success of the businesses. Branding gives the opportunity for businesses to differentiate themselves from the competition, which is important particularly for small businesses now that various industries have become very congested. Having a strong, prominent brand identity is at an all-time high now with over 84% of business owners stating that branding strategies are absolutely essential in attracting consumers and are the best way to reach consumers. As a result, those who do not often refine their brand are more likely to miss out on trends and limit their consumer reach.
Research shows that 52% of all online brand discovery occurs on social media feeds. Many users find, research and purchase from companies through ads and social media platforms. This is another reason why a company’s brand needs to be refined often as a way to stay up to date and remain relevant. Developing messaging, content and campaigns that are shared and posted across social media is essential for your brand image as it is a great way to connect and build relationships with consumers.
Looking at branding as more than the design of a logo or website is the only way to differentiate your business and get ahead of the competition. Branding strategies can help your business integrate your key messaging into designs, solidify your position in the market and build a strong relationship with consumers which leads to brand loyalty. It’s very important to remember that brands exist in the minds of the consumer so utilizing branding strategies the right way will help you position your business in the mind of the consumers and in the way you want.
Sandra Gabriel, the founder of Gabriel PR, shares her thoughts on the importance of Branding strategies saying, “without branding you’re just another business. Why should someone choose you over your competition?” says Gabriel. “Most times it’s the story that you tell about your business and why you got into that business that differentiates you and branding will always be the best way to tell that story.”
Gabriel PR is a boutique digital PR and branding agency. Since 2005, Gabriel PR has worked with entrepreneurs around the world to start, launch, promote and grow their brands online.