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Top 10 Global Accounting Firm Contracts Gabriel PR To Raise Brand Awareness

Top 10 Global Accounting Firm Contracts Gabriel PR To Raise Brand Awareness


TORONTO, ON (Aug. 26, 2013)—Crowe Horwath Global Risk Consulting  recently opened offices in Toronto, ON and was seeking a PR agency to help raise their brand awareness. Gabriel PR is proud to announce that they were selected to help with this initiative by Jim Barbour, the newly appointed managing director of the CHGRC Toronto, ON market.

“This opportunity could not have come at a better time,” says Sandra Gabriel, Gabriel PR’s chief relationship officer. “We are in the midst of planning expansion and a move to corporate executives and higher-profile clients and CHGRC fits right in with our new direction,” Gabriel adds.

Gabriel PR will be preparing a plan for PR, advertising and partnership strategies with a goal of getting more exposure for the Toronto group and raising awareness of the CHGRC brand.

“After having worked with Sandra at Deloitte & Touche, LLP and from what I know about her PR experience, I think she will be a natural fit,” says Barbour.

Gabriel spent 3 years in the financial services industry with Deloitte in the Enterprise Risk Management (ERM) department where Barbour was a Senior Manager at the time. Her hope is to dive back in and get caught up on the news and latest trends in the industry.

“I haven’t worked in financial services in years,” Gabriel comments, “but we always look forward to the research to learn everything we need to know about our client and finding the ‘hidden gems’ that allow us to produce outstanding results.”

Despite being a boutique firm that works primarily with startup and small business, this is Gabriel PR’s 3rd major client in the last 2 years.

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About Crowe Horwath Global Risk Consulting

CHGRC is a member firm of Crowe Horwath International. Each market that CHGRC enters is serviced by the single global firm through a standard global service approach. CHGRC’s integrated approach in management and marketing includes worldwide training where professionals from around the globe converge for training in common methodologies and service delivery methods. Services include enterprise risk management, internal audit, information technology audit, Sarbanes-Oxley Act (SOX)/NI 52-109 compliance, anti-money laundering, regulatory compliance consulting, fraud-risk consulting and security and privacy consulting. For more information, visit http://www.crowehorwath.net/risk/

About Jim Barbour

Jim Barbour is Managing Director for of Crowe Horwath Global Risk Consulting (CHGRC) in the Toronto and Ontario market.  Jim has 18 years of experience in managerial and leadership positions with public Canadian companies with global operations, as well as serving multi-national clients of “Big 4” accounting firms in Canada and the US. Industry expertise includes financial services, consumer packaged goods, retail, media and entertainment, manufacturing, health care and public sector.

Before joining CHGRC, Mr. Barbour oversaw Internal Audit professional practices for CIBC. Prior to CIBC, he worked for Canadian Tire Corporation, Ltd, and Deloitte. Mr. Barbour is a Certified Public Accountant, Certified Internal Auditor and Certified Fraud Examiner, and an active volunteer with the Toronto Chapter of the Institute of Internal Auditors.

About Gabriel PR

Since 2005, Gabriel PR has worked with entrepreneurs to start and grow their brands. We develop communications strategies to help clients build lasting relationships that will have a positive impact on their business. Our portfolio of projects spans many industries including technology, entertainment, advertising, film & television, financial services, events, fashion, fitness and more. Gabriel PR is on a mission to build the next generation of BIG brands. Learn more at www.gabrielpr.ca

Media contact: Sandra Gabriel | 1-888-336-3763 x: 47 | [email protected]


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