Social media plays a huge role in our day-to-day life. Not only is it used for communicating and interacting with friends and family but it has also become a tool marketers use to spread awareness, reach consumers and sell a product/service. The same idea applies to those who want to build their brand on social media. What is important to remember when building your brand is to invest your time and think critically about your vision.
Let’s back up a little and discuss what branding is because it will help you think of which approach you should take. Branding is about how people see your business, product/service or even yourself. The main idea is to build a perception in the minds of consumers that you want to express, instead of having others make up the meaning of your brand. You can shape people’s feelings and ideas about your brand. Figuring out the crucial role your brand plays is what will drive your entire business on social media. Everything you do moving forward relates to your brand.
You might be wondering, where do I begin? Well, we have some tips to help get you started!
1.Choose platforms that support your brand image
There are so many social media platforms to choose from it’s not effective to invest your time and effort in every single one of them. Instead, you should choose the platforms that best suit your brand image. For example, use Instagram if your brand relies heavily on images. Research the significance of each platform and pick the ones that will help you convey your message and brand image.
2. Social media brand voice
Your brand image plays a significant role in building your brand. Think about your brand as a person and imagine what kind of language, tone and purpose it would use. Your tone is how you will communicate your brand online. You also have to consider the type of language you will use to articulate your brand image and message. Most importantly, think about what your purpose is. Are you looking to sell a product? Raise awareness on an issue? It’s also important to find a way to include your brand values. All these factors will help build your brand image.
3. Provide valuable and shareable content
Creating strong content not only helps build your brand reputation but will also encourage current and potential followers to engage, share and comment on your posts. It’s important to note that every post should directly relate back to your brand image, which also helps with your brand reputation. All content must be relevant to your overall image.
4. Leverage influencers
Getting your brand to become noticed will take time, however, what you can do to help speed up the process is by leveraging influencers who would be interested in your brand. There are a few ways you can grab the attention of influencers such as mentioning their names in your posts or website, tagging them in posts or even reaching out to them personally and offering up your product or service at low-to-no-cost so they can give positive feedback about your brand to their audience.
5. Social Media campaigns
Campaign strategies such as contests and giveaways are a great way to generate leads and become more visible. Valuable incentives encourage people to engage and take part in your campaign. It’s also an effective way to create brand loyalty.
6. Be consistent
Being consistent is key. You won’t see results overnight, in fact, it will take some time for your brand to get up and running. You have to trust the process and be dedicated to putting in the time and effort. It is also important to be consistent with your style, language, content and overall aesthetic.
7. Engage with your followers
When someone likes, comments or shares your content it’s important to respond in real-time. By continuously connecting and interacting with individuals it helps build trust, relationships and brand loyalty.