By now this subject has reached all levels of sensitivity as more and more facts have rolled out about laws broken and who is to blame and how much was lost in terms of financial and reputational capital. I had to wait to learn more before writing this post but let me recap for those […]
Ouch Steve Harvey, that was pretty embarrassing! In case you missed it: comedian, actor, game show and radio host, Steve Harvey hosted the 2015 Miss Universe Pageant last night, but when it came time to announce the winner, Steve may have ‘misread the fine print’ and announced Miss Colombia as the winner when she was […]
In my blog on How to Build Your Media List, I only briefly touched on the importance of getting to know the media contacts you want to connect with, but it’s actually the first and most important step in creating strong media relationships. Everybody likes to know when someone has taken the time to get […]
PR is not advertising. In fact they are pretty much on opposite ends of the spectrum. Here’s the difference: An advertising message is a paid endorsement with a specific and controlled message. It’s harder to establish credibility with an advertisement because the public knows the advertiser has paid for the space. Public Relations efforts get […]
“If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates, Microsoft Founder The key to a successful business is through your relationships. And I welcome anybody who wishes to challenge that claim. Dr. P.M. Forni says “The quality of our lives depends on the quality of our relationships. But the quality of our […]
FOR IMMEDIATE RELEASE Toronto, ON (Jan. 13, 2014)–Sandra Gabriel, founder and Chief Relationship Officer at Gabriel PR launched her personal blog today to welcome people to her world and open herself to allow clients, prospects, friends and family to get to know her better. […]
Does a brand need to generate income to exist? This was the question I posed in this weeks #BrandChat on Twitter. We didn’t see the #BrandChat moderators so I jumped in and moderated it myself lol. @SandraGabriel_ Thanks for going rogue on #brandchat. That was interesting. — Stephen Abbott (@SJAbbott) January 8, 2014 P.S. My Twitter […]
Ahhhhh….relationships! Funny enough, business relationships are built in the exact same way as romantic or any other relationships, except in PR, we apply a strategy and drawn out plan on how to build mutually beneficial relationships for our brand over the long-term. Your PR Girl will work with you to identify your target audience and […]
Like the PowerPoint presentation? Click here to download PUBLIC RELATIONS RESOURCES Press & News Release Outlets Briefing Wire http://www.briefingwire.com/ PR Log http://www.prlog.org/ News Box http://newsbox.com/ Press Release Point http://pressreleasepoint.com/ My PR Genie http://www.myprgenie.com/ Pamper Me Network http://www.youdeservetobepampered.com PR Link (Toronto) http://prlink.insidetoronto.com/ Visit Small Business Solver for more resources. […]