Create Your Own Media Magic

Gini Dietrich, founder and CEO of integrated marketing communications firm, Arment Dietrich and author of Spin Sucks, shared her step-by-step, week-to-week, quarter-to-quarter formula with Inc. Magazine for creating your own media relations magic, and it goes a little something like this: Choose one newspaper, magazine or blog. Comment on one article or blog post once […]

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You Know You Need A Press Release When . . .

I’m sure there are probably a lot of new developments and interesting things happening in your business, but you have to be sure that you don’t miss an opportunity to share the news. Unfortunately, not many know the best times to write a press release so I’m hoping this quick guide will help. You know […]

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How To Make Your Brand Newsworthy

Lately I’ve been sharing a lot about media relations and using various forms of media communications, but I thought I would dive a little deeper and explore what makes a brand newsworthy. It’s important to note that what is news for you, may not necessarily be news for the media. It helps if you read and follow […]

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How To Build Your Media List

Building a great media list starts with knowing your audience, knowing their interests and the media they consume. The better you know your audience, is the better your chances of reaching them when you begin to communicate. If you know your audience is made up of young, entrepreneurial women who love fashion and read Vogue magazine, […]

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Using Social Media For Your Media Relations

If your media relations efforts are not working, perhaps it’s because you continue to manage it the old way, when we have so many new tools and resources to share our stories. With the advent of social media, we no longer have to depend on gatekeepers to decide if they want to tell our story or […]

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Meet Me Online at the Positioned for Wealth Virtual Conference

I’m so excited to be invited to be on this panel of internationally recognized business experts tomorrow in the 2nd Annual Positioned for Wealth Virtual Summit! This half-day virtual conference will be packed with information to teach entrepreneurs ways to increase business revenue, attract more customers/clients, prosper during any economic climate, get ahead of the […]

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Sandra Gabriel Moving Away From Web Development

Toronto, ON (January 3, 2014)–Sandra Gabriel, Chief Relationship Officer at Gabriel PR formally announces that she is no longer developing websites. “There comes a time in one’s career when it’s time to move on to new challenges,” says Gabriel. “I feel like I’ve gotten as far as I can go with web development and now I need to […]

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