It all started with the killings of George Floyd in Minneapolis, Breonna Taylor in Kentucky, and Ahmaud Arbery in Georgia. As protests took place all over the world to demand justice for these victims, corporate brands decided it was time for them to step up. However, during this time, many of those brands have been called out for “performative activism.” Brands like Nike and Netflix extended their solidarity but it isn’t as simple as that.
In a HuffPost Canada article by Premila D’Sa, featuring statements with our very own Sandra Gabriel and communications expert Sharon Nyangweso, they speak to the real work that companies need to do to support the Black Lives Matters movement.
Gabriel said that consumers aren’t falling for Instagram posts or hashtags during this movement but want to see corporations take initiative by funding programs that can actually lead to long-term change. Nyangweso says that as consumers, we are now more aware that our biggest superpower to affect change within organizations is the way we spend our money.
Read more on HuffPost Canada