TORONTO, ON (Feb. 6, 2013)—Networking mavens, Pauleanna Reid and Chivon John were invited by the executive team members of the SIPO Foundation to teach the staff how to develop social media strategies and effectively market their corporate and personal brands.

“For entrepreneurs, it’s not just a cliche, everybody IS online and when you’re making connections, it’s important that we make a positive virtual first impression,” says Pauleanna Reid, nationally published journalist and motivational speaker.

LinkedIn, the world’s largest professional network, reports more than 200 million registered users in more than 200 countries and territories. With access to such a vast network, it’s not hard for entrepreneurs to make the connections they need to build their business, but a lot of opportunities could be lost or broken by not making proper use of your social profiles.

Chivon John, fitness and wellness advocate says, “we’re not saying we’re the experts, but we’ve seen how social media has worked for our own personal brands and we just want to share the knowledge with others to help them put their best virtual face forward.”

“I’ve never really understood social media,” says SIPO Foundation president, Sean Myers. “Now I’m looking forward to applying what I’ve learned today,” adds Myers.

The Virtual First Impressions Workshop was held at the Microsoft Store in Yorkdale Mall and is just one in a series of events that Pauleanna Reid will be hosting this year. Other workshops include Think BIG: Discover & Live Your Passion and Get Fit: Shape Your Body, Free Your Mind which is also co-hosted with Chivon John.

About Pauleanna Reid

Pauleanna Reid is a nationally published journalist, motivational speaker, celebrity fashion stylist and mentor. Through a whirlwind of inspirational lectures, round table discussions and media appearances, she positively influences, challenges and reconnects youth with their passions while providing the necessary tools to prioritize and execute. Pauleanna uses incredible wit and candour to target young women and help them shape and create the world that they have always desired. Having overcome her own personal and professional obstacles, her powerful story-telling encourages this generation to face their challenges and conquer them.

About Chivon John

Chivon John is a Writer, Project Manager, Speaker and Wellness Advocate who is passionate about inspiring people to redefine what it means to be healthy. Having overcome her own personal obstacles, she is motivated to help equip others with the tools they need to make informed choices regarding their own health via personal development and fitness

Media contact: Sandra Gabriel | 1-888-336-3763 x: 47 | [email protected]

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