Believe it or not, there was a time when I was so sick of social media, I couldn’t bare to read or see one more thing about it. I was working in corporate communications at the time and social media was still fairly new to me, but my boss wanted me to learn everything about it so I spent hours in training and research to find out as much as possible and one day I decided that I just couldn’t stand it anymore.
Then I began to see social media in a different light, probably because I had to make more use of it but mostly because when I got into reading the metrics and analyzing social media and google analytics reports, I was so impressed with the results and the connection between the level of social engagement vs. the level of web traffic and then all kinds of ideas came to mind about integrating social media engagement with blogging; and blogging with branding and branding with PR and so on and suddenly it all made sense and I’ve been attached to it ever since.
The concept of making connections and building relationships using social media lights a fire in me. Knowing what to share, when to share, who to share with, what groups and communities to join, creating and scheduling content, planning a calendar of communication; it’s all like leading an orchestra and what keeps it intriguing is that it differs for every brand and every market and every industry. Things are always changing, so we are challenged to exercise our creative muscles on a frequent basis and I love a good challenge 🙂 I have planned, managed and consulted on social media campaigns for clients around the world and after all this time, there are still so many uses for social media to explore, when it comes to PR and branding.
Clients I consult with get attention from a wide range of media:
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