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Major Brands Step Up to Support Black Businesses

Major Brands Step Up to Support Black Businesses

Via Photo by Koshu Kunii on Unsplash

These last two weeks, despite a worldwide pandemic, people all over the world have been coming together to fight an even bigger pandemic, racism. Following the deaths of George Floyd, Ahmaud Arbery, Breonna Taylor, and countless other unarmed Black people, protests and riots have appeared from country to country to show support for them and the Black Lives Matter movement as they demand change and justice for these innocent lives. While many brands have stood in solitude with the Black community, there are some companies who have put their money and actions where their mouth is and are doing more than just posting a black square online.

In a statement by Budweiser Canada, they said, “Our purpose is to bring people together. We stand with our Black employees, partners, and communities. Hate, prejudice, and discrimination will never have a seat at our table.” Along with that, they have donated $100,000 between the Canadian Black Chamber of Commerce and the Black Legal Action Centre.


The popular food delivery app UberEats now has a section on its homepage that features Black-owned restaurants in your area (U.S. and Canada). Customers will be able to see a banner that reads “Support Black-owned restaurants” and delivery fees for those orders will be waived through the rest of 2020 said Uber Chief Executive Dara Khosrowshahi in an email to U.S customers. While they carry through with this initiative, Khosrowshahi also committed to making the company more diverse internally, as only 9% of Uber drivers in 2019 were Black.

NBA Hall of Famer Michael Jordan and his Jordan Brand have announced their $100 million donation that will spread over 10 years to organizations that are rooted in “ensuring racial equality, social justice, and greater access to education.” A statement put out by Jordan Brand says “Black lives matter. This isn’t a controversial statement. Until the ingrained racism that allows our country’s institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people.”

Via Nike Instagram


Along with that, on behalf of the Nike, Converse, and Jordan Brand, they have collectively pledged $40 million over the next four years to support the Black community and fight racial injustice. John Donahoe, President and CEO of Nike said, “We know Black lives matter. We must educate ourselves more deeply on the issues faced by the Black communities and understand the enormous suffering and senseless tragedy racial bigotry creates.” This follows the efforts of accountability in areas of diversity, inclusion, and belonging for a more inclusive environment and workforce.

SavagexFenty founded by Rhianna, posted to their Instagram with an image saying #PullUp, asking their audience to do only one thing: pull up and not be silent or stand by. Together with their call to action, in solidarity with the Clara Lionel Foundation, Rihanna will be donating funds to support the Bail Project and BLM Greater NY.

Ice cream brand Ben & Jerry released a powerful statement in support of Black Lives Matter following the death of George Floyd where they called out President Trump, Congress, and the Department of Justice, demanding for change in the system. Their statement reads, “Four years ago, we publicly stated our support for the Black Lives Matter movement. Today, we want to be even more clear about the urgent need to take concrete steps to dismantle white supremacy in all its forms. To do that, we are calling for four things…” From there they go on to list actionable steps for change as they offer support for the families.



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