What initially began as speculation, became a reality last Friday as the new partnership between Forever 21 and General Growth Properties (GGP) is confirmed and they are on track to open 13 Riley Rose beauty and lifestyle boutiques in the United States.
“These new, experiential spaces will be focused on accessories, cosmetics and home goods for the millennial consumer,” said Do Won Chang, CEO of Forever 21. “We will open 10 stores in 2017, and follow up with three more in 2018.”
“Customers have come to expect lifestyle options at their regional shopping centers,” added Sandeep Mathrani, CEO of GGP. “Millennials have embraced the Forever 21 brand, and GGP is thrilled with the introduction of Riley Rose. We know our shoppers will enjoy it.”
Source: Fashion United