Research proves SEO strategies earn top search results
(TORONTO: February 1, 2021) – Toronto-based digital communications and branding agency, Gabriel PR, encourages the use of SEO (search engine optimization) tactics as a means to promote brand awareness and boost audience reach. The agency’s clients can expect a team with broad knowledge and proven research into relevant tactics to improve SEO for a variety of industries.
“Search Engine Optimization is the neglected, ugly cousin of marketing,” said Sandra Gabriel, founder of Gabriel PR. “If people want to be found online and if you want search engines to place you on the first page of a google search, then SEO is your best bet.”
According to research, the top result on Google gets approximately 32 per cent of all clicks, meaning that’s the optimal location for any website trying to gain traction. The main issue is that roughly 60 per cent of the top 10 Google results are from pages that are over three years old. The best option to achieve top spots in search results is to stay relevant by optimizing and utilizing the best tactics available. In addition, the use of videos within posts earn more backlinks, in turn creating a large boost in search traffic.
“Not many people are aware of its value but SEO is one of the most important parts of reaching your online audience,” said Gabriel. “It’s why we have hashtags on social media, categories on WordPress and why we’re mindful of using keywords in everything we write.”
Gabriel PR is a boutique Digital Communications & Branding agency. Since 2005, Gabriel PR has worked with entrepreneurs around the world to start, launch, promote and grow their brands online.