Marketing strategies continue to grow and change every day. However, one of the most important marketing tools that are essential for your business is, Digital PR. If you’re still a little unsure as to what the benefits are, or what Digital PR even is, then you have come to the right place!
Let’s begin with the basics, what is Digital PR? It refers to all online methods, tools, channels, and platforms that assist in achieving a greater online presence to facilitate building relationships and creating a strong brand reputation. Digital PR grows your digital footprint and also builds your company’s exposure by targeting the right audience. The main idea is to help your business become noticed and make connections with your intended audience(s).
The majority of consumers search and come into contact with brands online through Google Search, Social Media and Blogs. So it becomes important for businesses to focus their efforts on ensuring their message is actively being communicated to consumers online.
Traditional PR vs Digital PR:
Traditional PR was very effective many years ago but now because of internet-based platforms, it becomes more challenging for traditional PR to remain as effective. Another reason is that there are more powerful ways to grow and maintain your business which is seen with Digital PR. The biggest issue with traditional PR is that it was designed for big businesses that have large funds. Therefore, small businesses will find it very difficult to utilize and maintain traditional PR tactics for their brands. Digital PR on the other hand does not require such large funds. This leads us to the next section.
Benefits of Digital PR
1. Brand identity
By regularly creating new company stories and press releases your audience will be reminded of all your services and what your brand has to offer. It also helps your company stand out and gives insight into what your message is. Brand identity is also important to raise brand awareness and brand loyalty. Greater company exposure will result in consumers reading positive reviews about your brand!
2. Enhance reputation
There is always the possibility that consumers will leave a negative review or feedback about your company. However, Digital PR gives you the opportunity to take the negative comment and turn it into a positive one. As a company, you are able to directly interact with consumers and make things right for them which ultimately represents your brand! You can drive your brand reputation in the positive direction you want.
3. Increase SEO visibility
One of the best ways to grow your business and gain further reach is by getting links to your website. By creating strategies to help get your business to rank higher on Google, it increases the chances of driving more traffic to your website.
4. Generate leads
Digital PR strategies help in placing your business or service in front of the targeted audience. Not only can this increase your sales but it will also help generate leads by having people click through your website.
5. Target audience
With Traditional PR you have limited control over who sees your ad or message. However, Digital PR allows you to target your campaign strategies to specific consumers who are more likely to purchase your product or service. This allows you to not only specifically target your message but you can also personalize messages to consumers. One of the most important characteristics is the ability to track the effectiveness of the message.