It’s easy to build a brand or a marketing campaign based on what we think is a good idea but the reality is that the best brands tune into their audience intimately and they know how to get down with Other People’s Passions: O.P.P. […]
Creating your visual identity is a process that requires much journeying to the seat of your soul in order to uncover the truths that will shine through your brand and help your audience relate and connect to you. This months resource comes from Creative Director, Designer and Visual Philosopher, Natasha Lakos. Natasha shares the questions you […]
It’s sad to say, but as much as people have great ideas to help others and change the world, they’re just not ready and in some cases they never will be. Branding as a business requires so much more than just having an idea. Here are 5 key reasons why YOU might not be ready […]
FOR IMMEDIATE RELEASE MONTREAL, QC (September 19, 2016)—Branding expert and business mentor Sandra Gabriel will be hosting a teleconference with PR and sponsorship expert, Lille Mae, founder of Lillie Mae PR to discuss How To Secure Sponsors. The conference is being held on Thursday, September 22, 2016 at 12pm EST. […]
In 1852, Isambard Kingdom Brunel had the idea to build the largest moving, man-made object ever built and she was by far the largest ship ever built at the time of her 1858 launch. The Great Eastern originally known as Leviathan and often referred to as Titanic’s sister, had the capacity to carry 4,000 passengers from England […]
Joshua Conran, Entrepreneur Magazine contributor and Senior Partner at Deksia offers some solid advice on creating your winning brand strategy, but both Joshua and I agree that there is no silver bullet approach to a successful brand strategy. Some times it takes trial and error before you get into a good ‘brand rhythm’ but you can […]
When it comes to branding, many of us have an idea of what it takes to create and build a brand. We get a nice logo designed, we choose our favourite colours, we throw together some strong key messages and voila, we’re branded, right? Wrong. How can you make sure that you create a brand […]
Does a brand need to generate income to exist? This was the question I posed in this weeks #BrandChat on Twitter. We didn’t see the #BrandChat moderators so I jumped in and moderated it myself lol. @SandraGabriel_ Thanks for going rogue on #brandchat. That was interesting. — Stephen Abbott (@SJAbbott) January 8, 2014 P.S. My Twitter […]
I have always been fascinated with the way fashion stylists and interior designers combine textures and colours and patterns to create amazing looks and spaces that people just fall in love with. My job as a Brand Stylist is to combine your passion, vision, message and identity to create your brand and give it some […]