Sephora: A Beautiful Example of Retail Innovation

After reading the good news on Sephora being named retail innovator of the year by Strategy Magazine, we had to dig deeper and see what this retail innovation thing was all about. It turns out Sephora has taken great strides to digitize their stores and create new and innovative ways to connect with their customers […]

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Understanding Digital Marketing Transformation

It’s one thing to stay on top of trends, but the process of transformation is where many brands can get tripped up. Achieving a unified definition on ‘digital’ alone, has proven to be a great challenge among brand leaders. So we know the first step in digital marketing transformation will require that all leaders are […]

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Introducing Riley Rose: Forever 21’s Beauty Boutique

What initially began as speculation, became a reality last Friday as the new partnership between Forever 21 and General Growth Properties (GGP) is confirmed and they are on track to open 13 Riley Rose beauty and lifestyle boutiques in the United States. “These new, experiential spaces will be focused on accessories, cosmetics and home goods […]

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How To Overcome Travel Disruption

According to the 2017 Travel & Hospitality Industry Outlook by Deloitte, the industry has seen a fair bit of disruption in 2016 that will likely repeat itself in 2017. A combination of forces, including shifts in the global economy, game-changing innovation, geopolitical turmoil, natural disasters, pandemics, and rising consumer demands reshaped the travel landscape in […]

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Cold Hard Truth 7&8: Get Credible. Get Connected.

Here’s the finale of the Cold Hard Truth preview series of truths number 7 & 8 on getting credible and getting connected. Watch the full Cold Hard Truth presentation on https://bit.ly/gabrielprtv Stay connected with me in The Branding Studio facebook group so I can answer any questions and give feedback as you trek along the […]

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