Sephora: A Beautiful Example of Retail Innovation

After reading the good news on Sephora being named retail innovator of the year by Strategy Magazine, we had to dig deeper and see what this retail innovation thing was all about. It turns out Sephora has taken great strides to digitize their stores and create new and innovative ways to connect with their customers including pop-ups at festivals, in-store appearances from beauty brand founders and influencers and Beauty Bikes offering custom consultations on-the-go. Strategy reports that Toronto’s overhauled Yorkdale Shopping Centre store includes an area for up to 10 customers to have group beauty classes, gain access to self-guided …

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Introducing Riley Rose: Forever 21’s Beauty Boutique

What initially began as speculation, became a reality last Friday as the new partnership between Forever 21 and General Growth Properties (GGP) is confirmed and they are on track to open 13 Riley Rose beauty and lifestyle boutiques in the United States. “These new, experiential spaces will be focused on accessories, cosmetics and home goods for the millennial consumer,” said Do Won Chang, CEO of Forever 21. “We will open 10 stores in 2017, and follow up with three more in 2018.” “Customers have come to expect lifestyle options at their regional shopping centers,” added Sandeep Mathrani, CEO of GGP. …

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