public relations

What United Airlines Should Have Done And What They Need To Do Next

By now this subject has reached all levels of sensitivity as more and more facts have rolled out about laws broken and who is to blame and how much was lost in terms of financial and reputational capital. I had to wait to learn more before writing this post but let me recap for those who haven’t been in the loop. In sum, United Airlines overbooked their flight and when they didn’t get enough volunteers to give up their seat, one man, a Dr. David Dao was asked to give up his seat, Dr. Dao refused, he was beaten by …

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Why I’m Always Going to Practice Public Relations

There are a lot of functions in the world of Public Relations, but the part I love the most is using my gift of writing to tell stories. Along my PR journey, I have been blessed with the opportunity to work and walk with she-warriors; women who have lived through depression, bullying, rape, abortion, physical and sexual abuse, homelessness and poverty and being held at gun point. I have literally shed tears over their heart breaking stories and I can not fathom the thought of having to live through any one of those experiences; where many of these women have …

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REPLAY PR FAQ’s: How to Use PR to Build Your Brand

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REPLAY: PR FAQs on How To Kick-Start Your Brand On Social Media

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PR Tip: How To Recover From An Epic Fail

Ouch Steve Harvey, that was pretty embarrassing! In case you missed it: comedian, actor, game show and radio host, Steve Harvey hosted the 2015 Miss Universe Pageant last night, but when it came time to announce the winner, Steve may have ‘misread the fine print’ and announced Miss Colombia as the winner when she was really the first runner up and the crown actually belonged to Miss Philippines. Miss Universe 2015 host Steve Harvey TV announces the wrong winner. He announced Miss Colombia as winner but it should have been Miss Philippines. What a terrible error on live TV for …

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REPLAY: PR FAQs On How To Deal With Haters

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REPLAY: PR FAQs Periscope – Long Live The Press Release

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Create Your Own Media Magic

Gini Dietrich, founder and CEO of integrated marketing communications firm, Arment Dietrich and author of Spin Sucks, shared her step-by-step, week-to-week, quarter-to-quarter formula with Inc. Magazine for creating your own media relations magic, and it goes a little something like this: Choose one newspaper, magazine or blog. Comment on one article or blog post once a week (make it professional and intelligent, even if you disagree), Include hyperlinks to resources/stats/facts in your comment, including to your own content if possible. Keep going, don’t stop. Try to target articles from the same journalist or blogger as last time. After a month …

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REPLAY: PR FAQs Periscope on Affordable PR Strategies

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The New Gabrielpr.ca

UNLEASHED! Finally happy to reveal the new gabrielpr.ca. I've been working on my new site for almost a year and I'm so happy to finally see it come to life. I've created some exciting new PR, Branding and Social Media packages, beefed up my portfolio and flooded the Newsroom with the latest and greatest client and company news over the years. Go ahead and check it out at www.gabrielpr.ca #newwebsite #websitelaunch #newgabrielpr #prpackages #brandingpackages #socialmediapackages #pr #prgirl #prlife #publicrelations #publicity #branding #brandstylist #onlinesocialite #bloglife #writer #sandragabriel #gabrielpr #lifestyle #lifestylepreneur A photo posted by Sandra Gabriel (@thecafegabriel) on Oct 15, 2015 …

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