pr

What United Airlines Should Have Done And What They Need To Do Next

By now this subject has reached all levels of sensitivity as more and more facts have rolled out about laws broken and who is to blame and how much was lost in terms of financial and reputational capital. I had to wait to learn more before writing this post but let me recap for those who haven’t been in the loop. In sum, United Airlines overbooked their flight and when they didn’t get enough volunteers to give up their seat, one man, a Dr. David Dao was asked to give up his seat, Dr. Dao refused, he was beaten by …

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REPLAY: PR FAQs on How To Kick-Start Your Brand On Social Media

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PR Tip: How To Recover From An Epic Fail

Ouch Steve Harvey, that was pretty embarrassing! In case you missed it: comedian, actor, game show and radio host, Steve Harvey hosted the 2015 Miss Universe Pageant last night, but when it came time to announce the winner, Steve may have ‘misread the fine print’ and announced Miss Colombia as the winner when she was really the first runner up and the crown actually belonged to Miss Philippines. Miss Universe 2015 host Steve Harvey TV announces the wrong winner. He announced Miss Colombia as winner but it should have been Miss Philippines. What a terrible error on live TV for …

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The 4 Keys To Starting Great Media Relationships

In my blog on How to Build Your Media List, I only briefly touched on the importance of getting to know the media contacts you want to connect with, but it’s actually the first and most important step in creating strong media relationships. Everybody likes to know when someone has taken the time to get to know them and their interests and even more so when you are a journalist or reporter who is inundated with pitches and press releases that for the most part have nothing to do with the kind of stories you cover. So before I share …

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What PR is NOT: Women in PR Tell It Like It Is

PR is not advertising. In fact they are pretty much on opposite ends of the spectrum. Here’s the difference: An advertising message is a paid endorsement with a specific and controlled message. It’s harder to establish credibility with an advertisement because the public knows the advertiser has paid for the space. Public Relations efforts get editorial coverage when the media determines that the messages are newsworthy. The editorial earned with PR carries with it a degree of credibility and can be more persuasive than an ad. But, unlike an ad there are no guarantees on when, if and how your …

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PR or Perish: Why Your Brand Can’t Survive Without Public Relations

“If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates, Microsoft Founder The key to a successful business is through your relationships. And I welcome anybody who wishes to challenge that claim. Dr. P.M. Forni says “The quality of our lives depends on the quality of our relationships. But the quality of our relationships depends upon our relational skills;” relational skills that are not only learned but come naturally to your PR consultant. Your stakeholders (the people you sell your products and services to, your employees, investors, the media and so on) are all people that you want …

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Gabriel PR Founder Launches Personal Blog

FOR IMMEDIATE RELEASE Toronto, ON (Jan. 13, 2014)–Sandra Gabriel, founder and Chief Relationship Officer at Gabriel PR launched her personal blog today to welcome people to her world and open herself to allow clients, prospects, friends and family to get to know her better.

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PR Girl

Ahhhhh….relationships! Funny enough, business relationships are built in the exact same way as romantic or any other relationships, except in PR, we apply a strategy and drawn out plan on how to build mutually beneficial relationships for our brand over the long-term. Your PR Girl will work with you to identify your target audience and the common interests that will open the door to communication. We then formulate an approach to connect and build relationships with your clients, followers, social networks and more. We’ll also create newsworthy stories to share with the media and your subscribers to keep you top …

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Public Relations 101 With Sandra Gabriel [VIDEO]

Like the PowerPoint presentation? Click here to download PUBLIC RELATIONS RESOURCES Press & News Release Outlets Briefing Wire http://www.briefingwire.com/ PR Log http://www.prlog.org/ News Box http://newsbox.com/ Press Release Point http://pressreleasepoint.com/ My PR Genie http://www.myprgenie.com/ Pamper Me Network http://www.youdeservetobepampered.com PR Link (Toronto) http://prlink.insidetoronto.com/ Visit Small Business Solver for more resources.

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