media relations

Create Your Own Media Magic

Gini Dietrich, founder and CEO of integrated marketing communications firm, Arment Dietrich and author of Spin Sucks, shared her step-by-step, week-to-week, quarter-to-quarter formula with Inc. Magazine for creating your own media relations magic, and it goes a little something like this: Choose one newspaper, magazine or blog. Comment on one article or blog post once a week (make it professional and intelligent, even if you disagree), Include hyperlinks to resources/stats/facts in your comment, including to your own content if possible. Keep going, don’t stop. Try to target articles from the same journalist or blogger as last time. After a month …

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You Know You Need A Press Release When . . .

I’m sure there are probably a lot of new developments and interesting things happening in your business, but you have to be sure that you don’t miss an opportunity to share the news. Unfortunately, not many know the best times to write a press release so I’m hoping this quick guide will help. You know you need a press release when you’re: Launching a New Product or Service Be sure to include a description of the product or service; why the product or service was created or what benefit it will have for your customers. You can also add an …

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How To Make Your Brand Newsworthy

Lately I’ve been sharing a lot about media relations and using various forms of media communications, but I thought I would dive a little deeper and explore what makes a brand newsworthy. It’s important to note that what is news for you, may not necessarily be news for the media. It helps if you read and follow similar stories in the media you want to reach, so you have a good understanding of the kind of stories they publish. One way to determine if your brand is newsworthy is if you are launching a product or service for the first time that is …

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4 Ways To Get Publicity On A Budget [Entrepreneur]

It’s true that when it comes to generating publicity for your business, the media opportunities usually go to the popular and more resourceful brands. That doesn’t mean that startup brands don’t stand a chance. There are still a few ways for new brands to get the exposure they need with little to no budget. Entrepreneur Magazine contributor and CEO of Bode Tree, Chris Myers says: “we’re still a relatively small company focused on the relatively unsexy small-business space.  No one on my team has a background in media, and we’re located in Denver instead of a media hub like New …

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Media Communications 101: When And How To Talk With The Media

If you’ve ventured into the world of PR and you’re looking for ways to communicate with the media, you may have gotten confused about when to use a press release or press kit or a media invite. I’ve compiled this quick guide on the different types of media communications and the best time to use them. Also, if you keep reading, you’ll find a free download of media communications templates and samples. Press Release A press release is used to share an announcement about your brand or any relevant news in your industry or market that ties back to your company. Put in …

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The 4 Keys To Starting Great Media Relationships

In my blog on How to Build Your Media List, I only briefly touched on the importance of getting to know the media contacts you want to connect with, but it’s actually the first and most important step in creating strong media relationships. Everybody likes to know when someone has taken the time to get to know them and their interests and even more so when you are a journalist or reporter who is inundated with pitches and press releases that for the most part have nothing to do with the kind of stories you cover. So before I share …

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How To Build Your Media List

Building a great media list starts with knowing your audience, knowing their interests and the media they consume. The better you know your audience, is the better your chances of reaching them when you begin to communicate. If you know your audience is made up of young, entrepreneurial women who love fashion and read Vogue magazine, then building your media list will start with finding media, writers, journalist and bloggers who cover womenpreneurs or fashion and who write for Vogue magazine. Then, study what you find. How are the stories written in Vogue magazine? What have the writers published recently that is …

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Using Social Media For Your Media Relations

If your media relations efforts are not working, perhaps it’s because you continue to manage it the old way, when we have so many new tools and resources to share our stories. With the advent of social media, we no longer have to depend on gatekeepers to decide if they want to tell our story or not. We are no longer limited to the top 4 or 5 publications or networks in our industry to share our story for us and we don’t have to rely solely on phone, fax or even email to reach out the journalists and reporters who …

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Meet Me Online at the Positioned for Wealth Virtual Conference

I’m so excited to be invited to be on this panel of internationally recognized business experts tomorrow in the 2nd Annual Positioned for Wealth Virtual Summit! This half-day virtual conference will be packed with information to teach entrepreneurs ways to increase business revenue, attract more customers/clients, prosper during any economic climate, get ahead of the competition, and catapult your business to the next level. You won’t want to miss it 😉 Date: Thursday, August 13, 2015 Time: 9am CST | 10am EST Register today at www.positionedforwealth.com  

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Sandra Gabriel Moving Away From Web Development

Toronto, ON (January 3, 2014)–Sandra Gabriel, Chief Relationship Officer at Gabriel PR formally announces that she is no longer developing websites. “There comes a time in one’s career when it’s time to move on to new challenges,” says Gabriel. “I feel like I’ve gotten as far as I can go with web development and now I need to switch focus,” she adds. Web development makes up about 80-90% of Gabriel PR’s business, but Gabriel shares that the business is not letting go of web development entirely. “I will still offer web development as a service under Gabriel PR and I have a great …

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