Marketing

MailChimp Announces Free Marketing Automation for Everyone

The gift of marketing automation is no longer limited to paid accounts on MailChimp.

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5 Reasons Why Branding Is Not For You

It’s sad to say, but as much as people have great ideas to help others and change the world, they’re just not ready and in some cases they never will be. Branding as a business requires so much more than just having an idea. Here are 5 key reasons why YOU might not be ready to roll out your brand. You don’t know what you want out of life True branding is based on who you are and what you do and how that applies to the work you will be doing in your lifetime, but if you are not …

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Need A Sponsor for Your Event?

If you’re putting on an event, I know that getting funds to make it spectacular is always a challenge. Even more of a challenge is getting your sponsor proposal through all the other sponsor proposals to get to the top of the pack and grab the attention of the decision maker. Thankfully our friends at Biz Bash share some top tips for rising above the noise and getting a major sponsor for your event.

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What PR is NOT: Women in PR Tell It Like It Is

PR is not advertising. In fact they are pretty much on opposite ends of the spectrum. Here’s the difference: An advertising message is a paid endorsement with a specific and controlled message. It’s harder to establish credibility with an advertisement because the public knows the advertiser has paid for the space. Public Relations efforts get editorial coverage when the media determines that the messages are newsworthy. The editorial earned with PR carries with it a degree of credibility and can be more persuasive than an ad. But, unlike an ad there are no guarantees on when, if and how your …

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How To Reach The Millennial Women Online

According to research from SheKnows and Harris Interactive, 79% of women ages 25 to 54 used Facebook regularly, compared with a  35% who said they regularly visited YouTube, 30% who said the same of Pinterest, 22% for Twitter, and just 13% for Instagram. Millennial women tend to follow more brands than their older counterparts and these younger women were also most likely to say they cared about getting feedback on the social content they produced themselves. “Women are really using social networks to help build their identities,” said Samantha Skey, chief revenue officer at SheKnows. “They’re looking for feedback and validation—concepts that extend …

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Gabriel PR Manages First Inter-Client Relationship

FOR IMMEDIATE RELEASE TORONTO, ON (Jan. 21, 2013)—When you work with 2 clients, who also work together, you end up with a fair bit of cross-communication and a lot that can potentially fall through the cracks. Gabriel PR is fearlessly taking on this challenge to foster their first ever inter-client relationship.

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Gabriel PR Makes 2 Big Announcements for 12/12/12

FOR IMMEDIATE RELEASE TORONTO, ON (Dec. 12, 2012)—Gabriel PR, a boutique PR agency serving clients in Canada and the US, made two milestone announcements today; in line with the 12/12/12 date at 12pm.

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