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Cold Hard Truth 4 of 8: Do Your Research

Sorry so sideways…apparently what worked last week, didn’t carry over this week, but you could always just listen without watching. Either way, here’s the Cold Hard Truth preview of truth number 4 of 8 on doing  your research. Watch the full Cold Hard Truth presentation on bit.ly/CafeGabrielTV

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Business Apps I Can’t Live Without

These days, entrepreneurs don’t need to hire a team of experts to help them run their business. There are probably hundreds of apps that can help, but here a few that highly suggest, especially if you are doing your own PR. Evernote This handy little app has gone beyond the function of just keeping notes. You can create notebooks for different clients and projects, collaborate with others on certain notes, share links to your notes and since it’s also accessible online, you can write, read and edit notes on the go, between your mobile device and desktop computer. Feedly This is …

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How To Get Started On Building Relationships With Social Media

The best way to engage on social networks is by building relationships. Social media is an engagement tool that can be used to boost your brand reputation. Actually, as a brand, you can’t afford NOT to leverage social media to building rapport with your clients and followers. Social media allows you to open dialogue with hundreds, to thousands and millions of people, and if you can build a mutually beneficial relationship with your followers it will help increase word-of-mouth marketing. The chances are, they may not remember that they became your follower, but if you constantly interact with your followers, and consistently deliver value, …

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Online Socialite

Believe it or not, there was a time when I was so sick of social media, I couldn’t bare to read  or see one more thing about it. I was working in corporate communications at the time and social media was still fairly new to me, but my boss wanted me to learn everything about it so I spent hours in training and research to find out as much as possible and one day I decided that I just couldn’t stand it anymore. Then I began to see social media in a different light, probably because I had to make …

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