crisis communications

What United Airlines Should Have Done And What They Need To Do Next

By now this subject has reached all levels of sensitivity as more and more facts have rolled out about laws broken and who is to blame and how much was lost in terms of financial and reputational capital. I had to wait to learn more before writing this post but let me recap for those who haven’t been in the loop. In sum, United Airlines overbooked their flight and when they didn’t get enough volunteers to give up their seat, one man, a Dr. David Dao was asked to give up his seat, Dr. Dao refused, he was beaten by …

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PR or Perish: Why Your Brand Can’t Survive Without Public Relations

“If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates, Microsoft Founder The key to a successful business is through your relationships. And I welcome anybody who wishes to challenge that claim. Dr. P.M. Forni says “The quality of our lives depends on the quality of our relationships. But the quality of our relationships depends upon our relational skills;” relational skills that are not only learned but come naturally to your PR consultant. Your stakeholders (the people you sell your products and services to, your employees, investors, the media and so on) are all people that you want …

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