communications

Media Communications 101: When And How To Talk With The Media

If you’ve ventured into the world of PR and you’re looking for ways to communicate with the media, you may have gotten confused about when to use a press release or press kit or a media invite. I’ve compiled this quick guide on the different types of media communications and the best time to use them. Also, if you keep reading, you’ll find a free download of media communications templates and samples. Press Release A press release is used to share an announcement about your brand or any relevant news in your industry or market that ties back to your company. Put in …

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PR or Perish: Why Your Brand Can’t Survive Without Public Relations

“If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates, Microsoft Founder The key to a successful business is through your relationships. And I welcome anybody who wishes to challenge that claim. Dr. P.M. Forni says “The quality of our lives depends on the quality of our relationships. But the quality of our relationships depends upon our relational skills;” relational skills that are not only learned but come naturally to your PR consultant. Your stakeholders (the people you sell your products and services to, your employees, investors, the media and so on) are all people that you want …

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Gabriel PR Manages First Inter-Client Relationship

FOR IMMEDIATE RELEASE TORONTO, ON (Jan. 21, 2013)—When you work with 2 clients, who also work together, you end up with a fair bit of cross-communication and a lot that can potentially fall through the cracks. Gabriel PR is fearlessly taking on this challenge to foster their first ever inter-client relationship.

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Gabriel PR Makes 2 Big Announcements for 12/12/12

FOR IMMEDIATE RELEASE TORONTO, ON (Dec. 12, 2012)—Gabriel PR, a boutique PR agency serving clients in Canada and the US, made two milestone announcements today; in line with the 12/12/12 date at 12pm.

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