brandstorming

Naming Your Business

Believe it or not, I get quite a few clients who ask me about what to name their business. While there is no silver bullet solution, it is quite easy to determine a name based on who your target audience is, by understanding how similar businesses in your industry have named their business, as well as including your own personal preference. This video shares a little bit of some things you can do to figure out the best name for your business.

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Corporate Entrepreneurs Seek Career Change

FOR IMMEDIATE RELEASE MONTREAL, QC (October 24, 2016)—Corporate employees are slowly realizing their gifts and talents and starting to become uncomfortable in their full-time positions working with employers. As a result, more and more ‘dormant’ entrepreneurs are finding ways to balance both their jobs and entrepreneurial pursuits, but life strategist and founder of BetterMe Management, Chantal Pereira says it starts with seeking the sound advice of a mentor.

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REPLAY: Making A Graceful Exit

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