Sephora: A Beautiful Example of Retail Innovation

After reading the good news on Sephora being named retail innovator of the year by Strategy Magazine, we had to dig deeper and see what this retail innovation thing was all about. It turns out Sephora has taken great strides to digitize their stores and create new and innovative ways to connect with their customers including pop-ups at festivals, in-store appearances from beauty brand founders and influencers and Beauty Bikes offering custom consultations on-the-go. Strategy reports that Toronto’s overhauled Yorkdale Shopping Centre store includes an area for up to 10 customers to have group beauty classes, gain access to self-guided …

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What You Need To Do Before Building Your Website

If you’re in the process of building your website or searching for someone to build it for you, there are a few steps before you get to design, layout, colours or fonts. This video will cover some of the key things to tackle before you start building. If you need help building your website, submit a Service Application and we will see if we can help you out. You can also join Sandra in The Branding Studio if you have any questions.

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Understanding Digital Marketing Transformation

It’s one thing to stay on top of trends, but the process of transformation is where many brands can get tripped up. Achieving a unified definition on ‘digital’ alone, has proven to be a great challenge among brand leaders. So we know the first step in digital marketing transformation will require that all leaders are on the same page in regards to what it is, what’s involved, who is responsible for which pieces and what the intended outcomes are. eMarketer defines digital transformation as: The process by which business leaders harness the capabilities and advances of emerging technologies to digitally …

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Introducing Riley Rose: Forever 21’s Beauty Boutique

What initially began as speculation, became a reality last Friday as the new partnership between Forever 21 and General Growth Properties (GGP) is confirmed and they are on track to open 13 Riley Rose beauty and lifestyle boutiques in the United States. “These new, experiential spaces will be focused on accessories, cosmetics and home goods for the millennial consumer,” said Do Won Chang, CEO of Forever 21. “We will open 10 stores in 2017, and follow up with three more in 2018.” “Customers have come to expect lifestyle options at their regional shopping centers,” added Sandeep Mathrani, CEO of GGP. …

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How To Overcome Travel Disruption

According to the 2017 Travel & Hospitality Industry Outlook by Deloitte, the industry has seen a fair bit of disruption in 2016 that will likely repeat itself in 2017. A combination of forces, including shifts in the global economy, game-changing innovation, geopolitical turmoil, natural disasters, pandemics, and rising consumer demands reshaped the travel landscape in 2016. Expect a similar climate in 2017. Most smart travel leaders have come to accept this frenetic pace of disruption as the norm and must try to remain vigilant, as the winners in 2017 will likely be those most responsive to change. Being responsive to …

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Cold Hard Truth 7&8: Get Credible. Get Connected.

Here’s the finale of the Cold Hard Truth preview series of truths number 7 & 8 on getting credible and getting connected. Watch the full Cold Hard Truth presentation on https://bit.ly/gabrielprtv Stay connected with me in The Branding Studio facebook group so I can answer any questions and give feedback as you trek along the path of your branding journey.

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MailChimp Announces Free Marketing Automation for Everyone

The gift of marketing automation is no longer limited to paid accounts on MailChimp.

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Cold Hard Truth 5&6: Invest Wisely + Forget About The Money

Here’s the Cold Hard Truth preview of truths number 5 & 6 on investing wisely and forgetting about the money. Watch the full Cold Hard Truth presentation on http://bit.ly/GabrielPRTV

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What United Airlines Should Have Done And What They Need To Do Next

By now this subject has reached all levels of sensitivity as more and more facts have rolled out about laws broken and who is to blame and how much was lost in terms of financial and reputational capital. I had to wait to learn more before writing this post but let me recap for those who haven’t been in the loop. In sum, United Airlines overbooked their flight and when they didn’t get enough volunteers to give up their seat, one man, a Dr. David Dao was asked to give up his seat, Dr. Dao refused, he was beaten by …

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In The News: United Airlines, Celebrity Break Ups, The American’s Are Coming & Farewell Charlie Murphy

My very first news roundup includes my two cents on the United Airlines fiasco, recent celebrity break ups, American business coming to Canada and a farewell to ‘brother darkness’, our beloved Charlie Murphy. Don’t forget to respond with your thoughts on the topics in the comments below.

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