Digital Marketing

Understanding Digital Marketing Transformation

It’s one thing to stay on top of trends, but the process of transformation is where many brands can get tripped up. Achieving a unified definition on ‘digital’ alone, has proven to be a great challenge among brand leaders. So we know the first step in digital marketing transformation will require that all leaders are on the same page in regards to what it is, what’s involved, who is responsible for which pieces and what the intended outcomes are. eMarketer defines digital transformation as: The process by which business leaders harness the capabilities and advances of emerging technologies to digitally …

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MailChimp Announces Free Marketing Automation for Everyone

The gift of marketing automation is no longer limited to paid accounts on MailChimp.

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Best Practices For Sharing Your Content

If you’re stressed about having to constantly push content out on the web to remain relevant, you need to stop putting so much pressure on yourself. The key is to share GOOD content, not A LOT of it. GOOD content is anything that delivers value. Valuable content is anything that provides timely, relevant and useful news or information to the reader. Once you have that GOOD content, you can use some of these best practices to share it far and wide. Don’t be afraid to repeat Yes it’s true that your readers or viewers might get tired of seeing you share the …

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Online Socialite

Believe it or not, there was a time when I was so sick of social media, I couldn’t bare to read  or see one more thing about it. I was working in corporate communications at the time and social media was still fairly new to me, but my boss wanted me to learn everything about it so I spent hours in training and research to find out as much as possible and one day I decided that I just couldn’t stand it anymore. Then I began to see social media in a different light, probably because I had to make …

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