Communications

How To Overcome Travel Disruption

According to the 2017 Travel & Hospitality Industry Outlook by Deloitte, the industry has seen a fair bit of disruption in 2016 that will likely repeat itself in 2017. A combination of forces, including shifts in the global economy, game-changing innovation, geopolitical turmoil, natural disasters, pandemics, and rising consumer demands reshaped the travel landscape in 2016. Expect a similar climate in 2017. Most smart travel leaders have come to accept this frenetic pace of disruption as the norm and must try to remain vigilant, as the winners in 2017 will likely be those most responsive to change. Being responsive to …

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Media Communications 101: When And How To Talk With The Media

If you’ve ventured into the world of PR and you’re looking for ways to communicate with the media, you may have gotten confused about when to use a press release or press kit or a media invite. I’ve compiled this quick guide on the different types of media communications and the best time to use them. Also, if you keep reading, you’ll find a free download of media communications templates and samples. Press Release A press release is used to share an announcement about your brand or any relevant news in your industry or market that ties back to your company. Put in …

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