It’s easy to build a brand or a marketing campaign based on what we think is a good idea but the reality is that the best brands tune into their audience intimately and they know how to get down with Other People’s Passions: O.P.P.
Believe it or not, I get quite a few clients who ask me about what to name their business. While there is no silver bullet solution, it is quite easy to determine a name based on who your target audience is, by understanding how similar businesses in your industry have named their business, as well as including your own personal preference. This video shares a little bit of some things you can do to figure out the best name for your business.
Creating your visual identity is a process that requires much journeying to the seat of your soul in order to uncover the truths that will shine through your brand and help your audience relate and connect to you. This months resource comes from Creative Director, Designer and Visual Philosopher, Natasha Lakos. Natasha shares the questions you need to ask, so you can truly know yourself and there are also visual identity assignments and guidance on creating your online presence. Click below to access this resource. You can visit Natasha online at www.natashalakos.com 5-Secrets-to-Uncover-Your-Visual-Identity_Natasha-Lakos You can also click below to sign up …
It’s sad to say, but as much as people have great ideas to help others and change the world, they’re just not ready and in some cases they never will be. Branding as a business requires so much more than just having an idea. Here are 5 key reasons why YOU might not be ready to roll out your brand. You don’t know what you want out of life True branding is based on who you are and what you do and how that applies to the work you will be doing in your lifetime, but if you are not …
FOR IMMEDIATE RELEASE MONTREAL, QC (September 19, 2016)—Branding expert and business mentor Sandra Gabriel will be hosting a teleconference with PR and sponsorship expert, Lille Mae, founder of Lillie Mae PR to discuss How To Secure Sponsors. The conference is being held on Thursday, September 22, 2016 at 12pm EST.
In 1852, Isambard Kingdom Brunel had the idea to build the largest moving, man-made object ever built and she was by far the largest ship ever built at the time of her 1858 launch. The Great Eastern originally known as Leviathan and often referred to as Titanic’s sister, had the capacity to carry 4,000 passengers from England to Australia without refuelling. Back then, a ship could carry about 400 people so, many believed the vision to go beyond what man or machine could achieve. It sounded a little out of this world, but Brunel was an entrepreneur with big dreams like any …
Joshua Conran, Entrepreneur Magazine contributor and Senior Partner at Deksia offers some solid advice on creating your winning brand strategy, but both Joshua and I agree that there is no silver bullet approach to a successful brand strategy. Some times it takes trial and error before you get into a good ‘brand rhythm’ but you can reduce the amount of error if you: Know your story Know your customer Share your story/message far and wide Keep an eye on competitors i.e. offer something they’re not offering Live, eat, sleep and breath your brand…be authentic and consistent. Read Joshua’s full article here. …
When it comes to branding, many of us have an idea of what it takes to create and build a brand. We get a nice logo designed, we choose our favourite colours, we throw together some strong key messages and voila, we’re branded, right? Wrong. How can you make sure that you create a brand that will appeal to your audience and at the same time communicate your message? Unfortunately, there is no one size fits all solution to branding. Each brand is unique and requires individual time and attention. One blog post will not tell you how to create …
Does a brand need to generate income to exist? This was the question I posed in this weeks #BrandChat on Twitter. We didn’t see the #BrandChat moderators so I jumped in and moderated it myself lol. @SandraGabriel_ Thanks for going rogue on #brandchat. That was interesting. — Stephen Abbott (@SJAbbott) January 8, 2014 P.S. My Twitter chat moderating skills could use some work 😉 Anyway, some were trying to determine exactly what branding is, which invited tons of insight from branding, PR and social media professionals. Exactly! I think a brand is more than just a physical company. More of a …
I have always been fascinated with the way fashion stylists and interior designers combine textures and colours and patterns to create amazing looks and spaces that people just fall in love with. My job as a Brand Stylist is to combine your passion, vision, message and identity to create your brand and give it some style 😉 Clients I consult with get attention from a wide range of media: You can find out more about my PR, Branding & Online Marketing programs here. If you would like to book a consultation with me, submit a Service Application.
