Gabriel PR

FBI STYLE Magazine Coming in 2018

FOR IMMEDIATE RELEASE (Toronto, ON)—September 15, 2017—FBI STYLE Magazine, a digital publication created for the style-wise woman will be launching with a preview issue in January 2018, with the full issue hitting the internet in March 2018.

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MANKS Productions Launches its $3.2 Million Indiegogo crowdfunding campaign – a first for Canada

FOR IMMEDIATE RELEASE Toronto, Canada – August 1, 2017 – MANKS Productions Inc. announced the launch of its forty-five day Indiegogo crowdfunding campaign to finance the company’s first feature film, Happy Father’s Day: a Tragedy. The ambitious endeavor is seeking to raise $3.2 million, one of the largest crowdfunding campaigns ever launched for an indie film and a first for Canada.

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Manks Productions Hires Gabriel PR for Feature Film Campaign

Manks Productions founder James Russell is launching a crowdfunding campaign for their feature film, Happy Father’s Day: A Tragedy. Public Relations & Digital Marketing professional, Sandra Gabriel of Gabriel PR will be planning and managing the international campaign to raise funds and bring the film to audiences around the world.

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Are You Down With O.P.P.: Other People’s Passions?

It’s easy to build a brand or a marketing campaign based on what we think is a good idea but the reality is that the best brands tune into their audience intimately and they know how to get down with Other People’s Passions: O.P.P.

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Sephora: A Beautiful Example of Retail Innovation

After reading the good news on Sephora being named retail innovator of the year by Strategy Magazine, we had to dig deeper and see what this retail innovation thing was all about. It turns out Sephora has taken great strides to digitize their stores and create new and innovative ways to connect with their customers including pop-ups at festivals, in-store appearances from beauty brand founders and influencers and Beauty Bikes offering custom consultations on-the-go. Strategy reports that Toronto’s overhauled Yorkdale Shopping Centre store includes an area for up to 10 customers to have group beauty classes, gain access to self-guided …

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What You Need To Do Before Building Your Website

If you’re in the process of building your website or searching for someone to build it for you, there are a few steps before you get to design, layout, colours or fonts. This video will cover some of the key things to tackle before you start building. If you need help building your website, submit a Service Application and we will see if we can help you out. You can also join Sandra in The Branding Studio if you have any questions.

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Understanding Digital Marketing Transformation

It’s one thing to stay on top of trends, but the process of transformation is where many brands can get tripped up. Achieving a unified definition on ‘digital’ alone, has proven to be a great challenge among brand leaders. So we know the first step in digital marketing transformation will require that all leaders are on the same page in regards to what it is, what’s involved, who is responsible for which pieces and what the intended outcomes are. eMarketer defines digital transformation as: The process by which business leaders harness the capabilities and advances of emerging technologies to digitally …

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Introducing Riley Rose: Forever 21’s Beauty Boutique

What initially began as speculation, became a reality last Friday as the new partnership between Forever 21 and General Growth Properties (GGP) is confirmed and they are on track to open 13 Riley Rose beauty and lifestyle boutiques in the United States. “These new, experiential spaces will be focused on accessories, cosmetics and home goods for the millennial consumer,” said Do Won Chang, CEO of Forever 21. “We will open 10 stores in 2017, and follow up with three more in 2018.” “Customers have come to expect lifestyle options at their regional shopping centers,” added Sandeep Mathrani, CEO of GGP. …

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How To Overcome Travel Disruption

According to the 2017 Travel & Hospitality Industry Outlook by Deloitte, the industry has seen a fair bit of disruption in 2016 that will likely repeat itself in 2017. A combination of forces, including shifts in the global economy, game-changing innovation, geopolitical turmoil, natural disasters, pandemics, and rising consumer demands reshaped the travel landscape in 2016. Expect a similar climate in 2017. Most smart travel leaders have come to accept this frenetic pace of disruption as the norm and must try to remain vigilant, as the winners in 2017 will likely be those most responsive to change. Being responsive to …

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Cold Hard Truth 7&8: Get Credible. Get Connected.

Here’s the finale of the Cold Hard Truth preview series of truths number 7 & 8 on getting credible and getting connected. Watch the full Cold Hard Truth presentation on https://bit.ly/gabrielprtv Stay connected with me in The Branding Studio facebook group so I can answer any questions and give feedback as you trek along the path of your branding journey.

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